Search Intent
Quick Definition
The underlying purpose behind a search query
Full Definition
The underlying purpose behind a users search query driving content strategy.
Examples
informational, navigational, transactional, commercial
Related Terms
keyword-research
content-strategy
More Search Engine Optimization Terms
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Ensuring consistent business info across all listings
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Standardized format for providing page info to search engines
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Metric predicting likelihood of ranking in search results
TF-IDF
Statistical measure of word importance relative to document collection
Schema Markup
Structured data vocabulary for rich search results
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Free tool managing business presence on Google