Search Intent
Quick Definition
The underlying purpose behind a search query
Full Definition
The underlying purpose behind a users search query driving content strategy.
Examples
informational, navigational, transactional, commercial
Related Terms
keyword-research
content-strategy
More Search Engine Optimization Terms
TF-IDF
Statistical measure of word importance relative to document collection
XML Sitemap
XML file listing URLs for search engine crawling
Content Strategy
Plan for creating content aligned with SEO and business goals
Off-Page SEO
Activities outside the website to improve rankings
Meta Description
HTML summary of page content for search results
Schema Markup
Structured data vocabulary for rich search results