Search Engine Optimization
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Content Strategy
Quick Definition
Plan for creating content aligned with SEO and business goals
Full Definition
A plan for creating, publishing, and managing content to achieve business goals.
Examples
editorial calendar, topic clusters, content audit
Related Terms
content-marketing
keyword-research
More Search Engine Optimization Terms
Meta Description
HTML summary of page content for search results
YMYL
Pages impacting health, finance, or safety with higher standards
XML Sitemap
XML file listing URLs for search engine crawling
Search Intent
The underlying purpose behind a search query
TF-IDF
Statistical measure of word importance relative to document collection
Local SEO
Optimizing for location-based searches and local visibility