Search Engine Optimization
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Content Strategy
Quick Definition
Plan for creating content aligned with SEO and business goals
Full Definition
A plan for creating, publishing, and managing content to achieve business goals.
Examples
editorial calendar, topic clusters, content audit
Related Terms
content-marketing
keyword-research
More Search Engine Optimization Terms
301 Redirect
Permanent redirect passing link equity between URLs
Page Speed
How fast a web page loads and becomes interactive
Anchor Text
Clickable text in a hyperlink providing context
On-Page SEO
Optimizing individual web pages for search rankings
First Input Delay
Core Web Vitals metric for input responsiveness time
Meta Description
HTML summary of page content for search results