Content Strategy

Quick Definition

Plan for creating content aligned with SEO and business goals

A plan for creating, publishing, and managing content to achieve business goals.

editorial calendar, topic clusters, content audit

content-marketing keyword-research

Percentage of visitors leaving after viewing one page

Creating valuable content to attract target audiences

Content architecture with pillar pages linking to subtopic content

Text file instructing crawlers which pages to crawl

Core Web Vitals metric for largest content element render time

Standardized format for providing page info to search engines