Search Engine Optimization
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Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
Local SEO
Optimizing for location-based searches and local visibility
Mobile-First Indexing
Google indexing primarily using mobile version of content
YMYL
Pages impacting health, finance, or safety with higher standards
Duplicate Content
Content in multiple locations confusing search engines
Organic Traffic
Visitors from unpaid search engine results
E-E-A-T
Framework evaluating content quality through E-E-A-T