Search Engine Optimization
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Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
Title Tag
HTML element specifying page title for search and browsers
Search Engine Optimization
Optimizing websites to rank higher in search results
Meta Description
HTML summary of page content for search results
SERP
Search engine page displayed in response to user queries
Topic Clusters
Content architecture with pillar pages linking to subtopic content
Google Business Profile
Free tool managing business presence on Google