Search Engine Optimization
130 views
Anchor Text
Quick Definition
Clickable text in a hyperlink providing context
Full Definition
The clickable text in a hyperlink providing context about the linked page content.
Examples
link context, keyword signals, natural link profiles
Related Terms
backlinks
link-building
More Search Engine Optimization Terms
Robots.txt
Text file instructing crawlers which pages to crawl
Organic Traffic
Visitors from unpaid search engine results
On-Page SEO
Optimizing individual web pages for search rankings
Largest Contentful Paint
Core Web Vitals metric for largest content element render time
Content Strategy
Plan for creating content aligned with SEO and business goals
Local SEO
Optimizing for location-based searches and local visibility