Search Engine Optimization
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Topic Clusters
Quick Definition
Content architecture with pillar pages linking to subtopic content
Full Definition
A content architecture with a central pillar page linking to related cluster content.
Examples
pillar pages, cluster content, internal linking strategy
Related Terms
content-strategy
internal-linking
topical-authority
More Search Engine Optimization Terms
Off-Page SEO
Activities outside the website to improve rankings
YMYL
Pages impacting health, finance, or safety with higher standards
SERP
Search engine page displayed in response to user queries
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Local SEO
Optimizing for location-based searches and local visibility
Content Marketing
Creating valuable content to attract target audiences