Search Engine Optimization
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Topic Clusters
Quick Definition
Content architecture with pillar pages linking to subtopic content
Full Definition
A content architecture with a central pillar page linking to related cluster content.
Examples
pillar pages, cluster content, internal linking strategy
Related Terms
content-strategy
internal-linking
topical-authority
More Search Engine Optimization Terms
On-Page SEO
Optimizing individual web pages for search rankings
Organic Traffic
Visitors from unpaid search engine results
Page Speed
How fast a web page loads and becomes interactive
Robots.txt
Text file instructing crawlers which pages to crawl
Bounce Rate
Percentage of visitors leaving after viewing one page
Structured Data
Standardized format for providing page info to search engines