Search Engine Optimization
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Organic Traffic
Quick Definition
Visitors from unpaid search engine results
Full Definition
Website visitors arriving through unpaid search engine results rather than paid advertisements.
Examples
search rankings, content marketing, SEO performance
Related Terms
serp
search-ranking
content-optimization
More Search Engine Optimization Terms
Content Strategy
Plan for creating content aligned with SEO and business goals
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Local SEO
Optimizing for location-based searches and local visibility
Technical SEO
Optimizing website infrastructure for search engines
Anchor Text
Clickable text in a hyperlink providing context
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement