Search Engine Optimization
Quick Definition
Optimizing websites to rank higher in search results
Full Definition
Optimizing websites and content to rank higher in search engine results pages.
Examples
keyword research, link building, technical audits
Related Terms
on-page-seo
off-page-seo
technical-seo
More Search Engine Optimization Terms
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
YMYL
Pages impacting health, finance, or safety with higher standards
Local SEO
Optimizing for location-based searches and local visibility
Organic Traffic
Visitors from unpaid search engine results
Mobile-First Indexing
Google indexing primarily using mobile version of content
Content Marketing
Creating valuable content to attract target audiences