Search Engine Optimization
Quick Definition
Optimizing websites to rank higher in search results
Full Definition
Optimizing websites and content to rank higher in search engine results pages.
Examples
keyword research, link building, technical audits
Related Terms
on-page-seo
off-page-seo
technical-seo
More Search Engine Optimization Terms
First Input Delay
Core Web Vitals metric for input responsiveness time
Link Building
Acquiring hyperlinks from other websites for rankings
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Google Business Profile
Free tool managing business presence on Google
Search Intent
The underlying purpose behind a search query
TF-IDF
Statistical measure of word importance relative to document collection