Search Engine Optimization
Quick Definition
Optimizing websites to rank higher in search results
Full Definition
Optimizing websites and content to rank higher in search engine results pages.
Examples
keyword research, link building, technical audits
Related Terms
on-page-seo
off-page-seo
technical-seo
More Search Engine Optimization Terms
Domain Authority
Metric predicting likelihood of ranking in search results
Robots.txt
Text file instructing crawlers which pages to crawl
Content Marketing
Creating valuable content to attract target audiences
Cumulative Layout Shift
Core Web Vitals metric for unexpected layout movement
E-E-A-T
Framework evaluating content quality through E-E-A-T
Core Web Vitals
Metrics measuring user experience for loading and interactivity