Off-Page SEO
Quick Definition
Activities outside the website to improve rankings
Full Definition
Optimization activities performed outside the website to improve search rankings.
Examples
link building, social media marketing, guest posting
Related Terms
backlinks
domain-authority
link-building
More Search Engine Optimization Terms
Google Business Profile
Free tool managing business presence on Google
Local SEO
Optimizing for location-based searches and local visibility
NAP Consistency
Ensuring consistent business info across all listings
Robots.txt
Text file instructing crawlers which pages to crawl
SERP
Search engine page displayed in response to user queries
Duplicate Content
Content in multiple locations confusing search engines