Off-Page SEO
Quick Definition
Activities outside the website to improve rankings
Full Definition
Optimization activities performed outside the website to improve search rankings.
Examples
link building, social media marketing, guest posting
Related Terms
backlinks
domain-authority
link-building
More Search Engine Optimization Terms
Keyword Research
Discovering and analyzing search terms for content strategy
Backlinks
Links from other websites signaling authority
E-E-A-T
Framework evaluating content quality through E-E-A-T
Link Building
Acquiring hyperlinks from other websites for rankings
Robots.txt
Text file instructing crawlers which pages to crawl
Organic Traffic
Visitors from unpaid search engine results