Backlinks
Quick Definition
Links from other websites signaling authority
Full Definition
Links from other websites pointing to your website signaling trust and authority.
Examples
guest posting, resource pages, digital PR
Related Terms
domain-authority
link-building
off-page-seo
More Search Engine Optimization Terms
Duplicate Content
Content in multiple locations confusing search engines
Crawl Budget
Number of pages search engines crawl on a site
301 Redirect
Permanent redirect passing link equity between URLs
Technical SEO
Optimizing website infrastructure for search engines
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Bounce Rate
Percentage of visitors leaving after viewing one page