Keyword Research
Quick Definition
Discovering and analyzing search terms for content strategy
Full Definition
Discovering and analyzing search terms people enter into search engines.
Examples
search volume analysis, competition assessment, long-tail keywords
Related Terms
content-strategy
search-intent
keyword-mapping
More Search Engine Optimization Terms
Core Web Vitals
Metrics measuring user experience for loading and interactivity
Duplicate Content
Content in multiple locations confusing search engines
XML Sitemap
XML file listing URLs for search engine crawling
TF-IDF
Statistical measure of word importance relative to document collection
Link Building
Acquiring hyperlinks from other websites for rankings
Title Tag
HTML element specifying page title for search and browsers