Search Engine Optimization
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TF-IDF
Quick Definition
Statistical measure of word importance relative to document collection
Full Definition
Term Frequency-Inverse Document Frequency, a measure of word importance to a document.
Examples
content analysis, keyword optimization, topical relevance
Related Terms
keyword-research
content-optimization
More Search Engine Optimization Terms
Duplicate Content
Content in multiple locations confusing search engines
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Bounce Rate
Percentage of visitors leaving after viewing one page
Search Intent
The underlying purpose behind a search query
Robots.txt
Text file instructing crawlers which pages to crawl
Topic Clusters
Content architecture with pillar pages linking to subtopic content