Search Engine Optimization
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NAP Consistency
Quick Definition
Ensuring consistent business info across all listings
Full Definition
Ensuring consistent business Name, Address, Phone across all online listings.
Examples
directory listings, local citations, business verification
Related Terms
local-seo
google-business-profile
More Search Engine Optimization Terms
TF-IDF
Statistical measure of word importance relative to document collection
Featured Snippet
Summary answer at top of search results from a webpage
Robots.txt
Text file instructing crawlers which pages to crawl
Content Strategy
Plan for creating content aligned with SEO and business goals
Long-Tail Keywords
Specific longer search phrases with higher conversion rates
Search Engine Optimization
Optimizing websites to rank higher in search results