Search Engine Optimization
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NAP Consistency
Quick Definition
Ensuring consistent business info across all listings
Full Definition
Ensuring consistent business Name, Address, Phone across all online listings.
Examples
directory listings, local citations, business verification
Related Terms
local-seo
google-business-profile
More Search Engine Optimization Terms
Structured Data
Standardized format for providing page info to search engines
Organic Traffic
Visitors from unpaid search engine results
Featured Snippet
Summary answer at top of search results from a webpage
Core Web Vitals
Metrics measuring user experience for loading and interactivity
E-E-A-T
Framework evaluating content quality through E-E-A-T
Search Intent
The underlying purpose behind a search query