Search Engine Optimization
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Domain Authority
Quick Definition
Metric predicting likelihood of ranking in search results
Full Definition
A metric predicting how likely a website is to rank in search results.
Examples
link profile analysis, competitive benchmarking, authority building
Related Terms
backlinks
page-authority
off-page-seo
More Search Engine Optimization Terms
SERP
Search engine page displayed in response to user queries
Robots.txt
Text file instructing crawlers which pages to crawl
Content Strategy
Plan for creating content aligned with SEO and business goals
301 Redirect
Permanent redirect passing link equity between URLs
Crawl Budget
Number of pages search engines crawl on a site
Keyword Research
Discovering and analyzing search terms for content strategy