Search Engine Optimization
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Content Marketing
Quick Definition
Creating valuable content to attract target audiences
Full Definition
A strategic approach focused on creating and distributing valuable content to attract audiences.
Examples
blog posts, infographics, videos, whitepapers
Related Terms
content-strategy
blogging
link-building
More Search Engine Optimization Terms
Keyword Research
Discovering and analyzing search terms for content strategy
Schema Markup
Structured data vocabulary for rich search results
Structured Data
Standardized format for providing page info to search engines
Topic Clusters
Content architecture with pillar pages linking to subtopic content
On-Page SEO
Optimizing individual web pages for search rankings
Google Business Profile
Free tool managing business presence on Google